ETF Stream Brand Overhaul
Services
Art Direction
Brand Identity
Web Design
Motion Design
Credits
Bob Shearwood (Strategy)
In today’s complex economy, being informed is everything. ETF Stream ensures investors are up-to-date with the latest news and trends on the space. While offering a wide range of products, from events and publications, to expert analysis and data tools, they were looking to gain credibility and trust within the European audience.
The mission
Help ETF Stream further expand their reach in the UK and Europe through creative direction. Future-proof and modernise the brand by making financial content friendlier for the digital world.
The challenge
An elite and time-pressed audience means the content has to be hyper-relatable and quickly digestible due to busy schedules. Given the ever-changing financial landscape, content can have a short lifespan.
A long-term investment in design thinking
The main goal was to refresh and strengthen the brand while maintaining its established recognition. This involved a comprehensive development of the core identity, tone of voice, visual elements, and deep thought on how to modernise and future-proof.
Visual assets for growth
The colour palette was created to convey professionalism alongside brighter accents to evoke a sense of accessibility and friendliness. Type was carefully chosen to help readability and dynamic graphic elements were used to break down dense information, making it more digestible and appealing. By prioritising user experience and adaptability, we aimed to create a cohesive brand presence that not only attracts but also retains an audience eager for ETF insights.
Securing returns
The brand overhaul not only established a visual identity but also laid the foundation for future growth and innovation. This approach has secured a substantial increase in followers and engagement throughout multiple channels, and more importantly, it solidified ETF Stream’s position as a leading source of financial news and insights, ready to adapt to an ever-evolving market landscape.
