I like to approach design the way I approach a buffet. Full of enthusiasm and questionable choices, some moments of doubt, and a triumphant finish that slightly overshadows the bellyache. My work is about guiding ideas through that chaos into visuals that feel coherent, functional and well fed.

I grew up in sunny Lisbon then moved to the UK, where I lived for a big part of my life. Over time, I worked with world-renowned brands and across a broad range of industries. Life has taken me from small studios to global teams and from perfectly planned brand systems to last minute 'the client needs it today' adventures. Through all of it I’ve learned that design is really about people. Their ambitions, quirks and sometimes questionable thinking. Making sense out of the human puzzle and figuring out how to translate that into useful things is what continues to guide me.